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Concept for a made-up business

RHEINWERK

Website for a design hotel in Cologne’s Rheinauhafen. Loud, angular, and with booking right on the homepage.

Industry
Hotel
Location
Cologne-Rheinauhafen
Scope
Homepage with eleven sections
Highlight
Booking with live price
RHEINWERK homepage: large lettering „Schlaf in der Stadt“ (sleep in the city), behind it a hotel room overlooking Cologne, booking bar at the bottom

The task

A hotel sells nights before the guest has ever set foot inside. The site has to show within seconds what it feels like to wake up there, and bring the booking as close as possible to that first impression.

RHEINWERK doesn’t exist. The concept shows how we would build the website for a hotel with its own attitude, from the first image to the booking confirmation.

The idea

Concrete, black and a strong Cologne red. A wide, bold typeface carries the page, big numbers and hard colour blocks give it structure. No hotel beige, no interchangeable lobby.

Set in Archivo, a wide grotesque, with Space Mono for prices, dates and small labels.

Concrete white#EDEBE3
Concrete#CFCBBE
Ink#141311
Cologne red#E5341F

Through the site

Section „Aus Beton und Rhein“ (of concrete and Rhine) with a three-dimensional concrete block in a red wireframe
Rooms section „Zimmer mit Haltung“ (rooms with attitude) with a sideways image gallery
Section „Der Tag gehört dir, die Nacht uns“ (the day is yours, the night is ours) with tiles for bar, kitchen and rooftop
Booking form with arrival, departure, room category, guests and calculated price

What’s inside

  • Booking bar in the first view. Arrival, departure, guests and room, without having to look for it.
  • Booking with live price. Nights times rate, with input checks and a confirmation.
  • Room gallery. Five categories from studio to penthouse, to swipe through sideways.
  • 3D architecture. A concrete block that moves with your cursor.
  • Bar, kitchen, gym, sauna. Each area with its own look and its own images.
  • Location and directions. Real Cologne coordinates, routes by train and car.
  • Built for phones. Its own navigation and layout for small screens.
  • Accessible. Works with a keyboard, good contrast, calm with reduced motion.

On the phone

Most guests look on the go first. That’s why every page works as well on the phone as on the desktop.

RHEINWERK homepage on a phone with booking fields
Home with booking
RHEINWERK rooms section on a phone with price per night
Rooms
RHEINWERK booking form on a phone
Reservation